Camelus
THE COST OF DSP & SSP DISCREPANCIES
DSPs, SSPS, & The Cost of Discrepancies Demand-side platforms (DSPs) and supply-side platforms (SSPs) are two essential components of the...
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Camelus
Aug 13, 20232 min read
RevOps Best Practices: How to Create an Impactful Revenue Operations Team
In today's rapidly evolving business landscape, maximizing revenue generation while ensuring operational efficiency has become a...
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Camelus
Jun 19, 20232 min read
From Chaos to Conversion: How Revenue Operations Streamlines Digital Advertising
In the fast-paced realm of adtech and digital publishing, revenue operations (RevOps) have emerged as a critical driver of success. By...
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Camelus
Feb 21, 20232 min read
The Art of Ad Campaign Optimization: How Business Intelligence Tools Can Help You Achieve Better ROI
Optimizing ad campaigns in the digital advertising industry is critical to achieving the best possible return on investment. Fortunately,...
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Camelus
Jan 13, 20232 min read
Adtech Industry Insights: Tackling Data Discrepancy Challenges
Adtech, or advertising technology, uses software and technology to automate, optimize, and measure the effectiveness of digital...
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Camelus
Jan 9, 20232 min read
Business Intelligence: The Importance of Data-Driven Decision-Making
Having a business intelligence (BI) strategy at work is crucial for the success of any organization. BI is a term that refers to the...
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Camelus
Jan 4, 20232 min read
A Great Automation Strategy Is A Great People Strategy!
Automating manual work in business can bring numerous benefits, including increased efficiency, accuracy, and cost savings. Perhaps most...
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